The distinctive one: printed office stock, ruled and stamped.
The familiar one: photo hero, big search, rounded cards.
The premium one: ivory and navy, bronze, large serif headlines.
The corporate one: structured, green, contact-forward.
The dark one: black and gold, photography glowing at night.
The map-first one: browse the emirates by where, not what.
The coastal one: sky and sea, soft shapes, lifestyle first.
The minimal one: monochrome, hairlines, nothing decorated.